Sample Email to Reconnect with Past Clients: Tips and Templates

If you’re a business owner or salesperson looking to boost your sales without breaking the bank, you might want to consider reconnecting with past clients. It’s a proven and effective strategy that can help you bring back customers who have already shown interest in your products or services.

But how do you go about reconnecting with past clients in a way that doesn’t seem pushy or desperate? Well, it all starts with crafting the perfect email that strikes the right chord with your former customers.

To help you get started, we’ve put together some examples of emails that you can use as templates and edit as needed. These samples are not only effective but also easy to personalize to suit your industry and audience.

So, whether you’re looking to follow up on a neglected lead, re-engage with a lost customer, or simply touch base with someone you haven’t talked to in a while, our sample email templates can help you make it happen.

Without further ado, here are some examples of how to reconnect with past clients via email:

The Ultimate Structure for Email to Reconnect with Past Clients

If you are a business owner or entrepreneur, you know how important it is to build and maintain strong relationships with your clients. However, in the hustle and bustle of everyday life, it’s easy to lose touch with past clients. But fear not, because with the right structure and approach, you can successfully reconnect with your past clients and potentially win their business again. In this article, we will delve into the best structure for email to reconnect with past clients, inspired by the writing style of Tim Ferris.

1. Personalize your email:

The first rule of thumb when reconnecting with past clients is to personalize your email. Avoid using generic greetings such as “Dear Client,” and instead, start by addressing your past clients by their name. This will not only make the email more personal, but also show that you value and remember your past clients.

2. Acknowledge the past:

The next step is to acknowledge the past. Remind your past clients of the positive experiences they had with your business or services in the past. You can briefly highlight some of the successful projects you worked on together and show appreciation for their previous business. This will not only refresh their memory, but also reignite the positive emotions they had about working with you.

3. Share updates:

After acknowledging the past, it’s time to update your past clients on what’s been happening with your business. Give them an overview of recent developments, such as new products or services, awards received, or any significant milestones achieved. This will rekindle their interest in your work and demonstrate your continued growth and success.

4. Offer value:

It’s crucial to offer value to your past clients if you want to successfully reconnect with them. You can achieve this by giving them valuable information or insights related to their industry or business. Show them that you understand their business needs and offer potential solutions to their problems. By doing so, you will demonstrate your expertise and enhance your clients’ trust in your abilities.

5. Call to action:

To conclude your email, it’s essential to include a call to action. Encourage your past clients to reconnect with you by providing clear instructions on how to get in touch with you. You can offer to schedule a call, meeting, or even a coffee catch-up. By providing several options, you show your willingness to make it as easy as possible for clients to get back in touch with you.

In conclusion, reconnecting with past clients can be a great way to win back business and strengthen your relationships. By using this structure for your email, you can effectively reach out to your past clients and remind them of your valuable services. Remember to keep it personal, acknowledge the past, share updates, offer value, and include a call to action. By following these guidelines, you can take the first step towards rebuilding the connections with your past clients.

Email Templates to Reconnect with Past Clients

Thank You for Your Business

Greetings [Client Name],

It’s been a while since we last spoke. Nevertheless, I still remember the great partnership we had. I’m writing today to extend my heartfelt gratitude for being one of our esteemed customers. Your business meant a lot to us, and your contributions helped us grow in countless ways.

Thank you for placing your trust in us. We hope that our services have met your expectations impeccably. If you feel the need to reconnect or discuss anything in the future, we’re still here to serve you. Once again, many thanks for the business, and we hope to work with you again soon.

Best regards,

[Your Name]

Checking in on You

Hello [Client Name],

I hope this email finds you well. It’s been some time since we last talked, and I’m sure a lot has happened since then. As one of our past clients, I wanted to send you an email and check in on you. I’m curious to know how your business is doing and anything new that you’ve implemented in your projects.

If there’s anything we can assist you with, please feel free to reach out to us. We’re still here to help, and we’d be glad to lend our services to your upcoming projects. We’re looking forward to reconnecting and hearing back from you.

Best regards,

[Your Name]

Personalized Invitation

Dear [Client Name],

We have some exciting news to share with you. As one of our esteemed former clients, we’d like to invite you to our upcoming conference. It’s an opportunity for leaders in the industry to network, share ideas and gain relevant insights from remarkable speakers.

This year’s conference will be held on [Date] at [Venue] from [Time]. It promises to be an engaging event, with a variety of panel discussions and speakers. We feel strongly that the conference will help you gain valuable information that can help you grow your business.

If you’re interested in attending, please RSVP us at your earliest convenience. We’re eager to connect with you once again and hope to see you soon.

Best regards,

[Your Name]

Offering a New Service

Hello [Client Name],

We hope this email finds you in good health and high spirits. As one of our past clients, we wanted to share some exciting news with you. We have recently launched a new service that we believe can be of great value to your business.

The service is aimed at helping businesses increase their online presence. In today’s digital age, online visibility is incredibly important, and we’d like to give you an edge over your competitors. We’re confident that our new service can help you achieve this goal and take your business to the next level.

If you’re interested in learning more, please let us know. We’d be happy to schedule a call at your convenience to discuss the details.

Best regards,

[Your Name]

Reminding About Our Services

Dear [Client Name],

It’s been a long time since we last worked together. This email is a reminder that we’re still in business and would like to continue our relationship with you.

As you may remember, we offer a range of services that can help your business grow. From marketing to branding, we have a variety of solutions tailored to meet your specific needs. Whether you’re looking to launch a new product or need to revamp your website, we can help you achieve your goals.

If you’re interested in working with us again, please let us know. We’d be happy to schedule a call at your convenience and discuss how we can help you reach your goals effectively.

Best regards,

[Your Name]

Checking Satisfaction Levels

Greetings [Client Name],

I hope everything has been going well since we last worked together. As one of our valued customers, your satisfaction is of utmost importance to us. We’re constantly striving to improve our services and make sure that our clients receive nothing but the best.

That being said, we wanted to check in and see how satisfied you are with our services. Are you happy with the work we delivered, or is there anything we could have done better? Your feedback is essential and will allow us to improve our processes and provide exceptional service in the future.

If you have any concerns, please let us know. We’re here to help and would be happy to address any issues that you may have.

Best regards,

[Your Name]

Holiday Greetings

Merry Christmas [Client Name],

The holiday season is upon us, and we wanted to take this opportunity to send some warm wishes your way. As one of our past clients, we hope you’re doing well and that your business is thriving. We’re grateful to have worked with you in the past, and your contributions have been invaluable to us.

We hope that this holiday season brings you and your loved ones joy, love, and peace. We’re looking forward to another year and hope to work with you once again in the future. Once again, we wish you nothing but the best this holiday season.

Best regards,

[Your Name]

Tips for Reconnecting with Past Clients via Email

Reconnecting with past clients can be a great way to generate more business and build long-term relationships. However, it’s important to approach these connections in the right way. Here are a few tips for crafting a successful email to reconnect with past clients:

  • Personalize the message: Start by addressing the email to the specific client and mention something you remember about your past work together. This can help evoke positive memories and build a stronger connection from the outset.
  • Focus on value: While it’s important to express your desire to reconnect, it’s even more important to provide value to the client. Highlight new services or products that could be of interest to them, or suggest ways that you could provide additional support with their current needs.
  • Keep it brief: Your clients are busy people, so it’s important to respect their time. Keep your email brief and to-the-point, focusing on the key information you want to convey. Use clear, concise language, and avoid using jargon or technical terms unless necessary.
  • Be authentic: Clients can sense when an email is overly promotional or insincere. Instead, be genuine and authentic in your tone. Share any relevant updates or news about your business, but also take the time to ask how the client is doing and express your interest in their success.
  • Include a call to action: Make it easy for clients to reconnect by including a clear call to action in your email. Whether it’s scheduling a call to catch up or setting up a meeting to discuss new opportunities, provide a concrete next step that the client can take to move the relationship forward.

By following these tips, you can increase your chances of successfully reconnecting with past clients and laying the foundation for future business opportunities.


What is the purpose of this email?

The purpose of this email is to reconnect with past clients and to remind them of the services you offer. This opens the possibility of them returning as a customer.

Why should I send a reconnection email?

A reconnection email can help establish a relationship with a past client and can bring in new business opportunities. It also keeps you on their radar for when they need your services again in the future.

How should I approach my past clients?

Approach your past clients with sincerity and genuine interest in how they have fared. Remember to be respectful and professional; you want to establish a positive relationship with them.

What should be the tone of the reconnection email?

The tone of the reconnection email should be warm and friendly. Be straightforward with your message and make it personalized to suit the recipient.

What should I say in the reconnection email?

In the reconnection email, you should remind your past clients of the services you provide and how you can help them. Show your gratitude for their past business, and invite them to work with you again in the future.

How should I follow-up after sending the reconnection email?

You can follow-up by sending a second email a week after the first one or by giving them a call. Remember to be persistent, but not annoying or pushy.

If my past clients do not respond to my reconnection email, what should I do?

If they do not respond, it is still a good idea to keep them on your mailing list and send them periodic updates about your business. You never know when they may need your services again.

Can I offer a discount or a special offer to my past clients in the reconnection email?

Yes, you can offer a discount or a special offer to your past clients as a way of encouraging them to work with you again. Be clear about what you are offering and how they can claim the offer.

Is it appropriate to attach my business portfolio in the reconnection email?

It’s appropriate to attach your business portfolio, but keep it concise and relevant to the services you offer. It should serve as a quick and easy reference for your past clients.

Wrapping it up!

And that’s how you can connect with your past clients using a well-crafted email! Remember, keeping the communication lines open is crucial if you want to maintain a good relationship with your clients. So, don’t hesitate to reconnect with them, ask for their feedback, and make sure they feel valued and appreciated. Thanks for reading, and If you have any questions or suggestions, please feel free to shoot me an email or leave a comment below. Until next time!