Are you tired of sending fundraising emails and getting few or no responses? It’s time to up your follow-up game. A great follow-up email can make the difference between donors ignoring you and opening their wallets. But how do you write a follow-up email that doesn’t come across as desperate or annoying? Don’t worry – we’ve got you covered. In this article, we’ve gathered some great fundraising follow-up email samples for you to use as inspiration. You can find examples for different stages of your fundraising campaign and edit them as needed. Get ready to increase your conversion rates and watch your donations soar.
The Ultimate Fundraising Follow-up Email Sample Structure
So, you’ve sent out your fundraising email, and you’re waiting anxiously for responses. You want to make sure that you’ve done everything possible to maximize the chances of getting a positive response. That’s where the follow-up email comes in. The follow-up email is an excellent way to keep your request at the top of the recipient’s mind and give them a gentle nudge to take action. But, what’s the best structure for a fundraising follow-up email? Here’s what you need to know:
Subject Line
Your subject line is the first thing your recipient will see, so make it count. A strong subject line should be clear and concise, letting them know what the email is about. Use urgent language to create a sense of immediacy and encourage them to open the email. For example: “Last chance to donate!” or “Help us make a difference.”
Opening Line
The opening line is your chance to hook the reader and get them invested in your message. Thank them for their past support, mention any progress you’ve made or give them an update on how their donation will be used. For example: “I wanted to send a quick note to say thank you again for your past support. With your help, we’ve made significant progress toward our goal, and we’re hoping to raise the last bit of funding to make it happen!”
Clear Ask
Your follow-up email should be clear and concise. Get straight to the point and make the ask. Clearly explain why you’re raising funds and what their donations will be used for. Be specific about the amount you’re asking for and when you need it by. For example: “We’re asking for a donation of $50 to help us fund our new community center. We need the funds by the end of next week to make sure we can get started on construction as soon as possible.”
Impactful Story
When making a donation, people want to feel that their contribution will make a difference. Tell a story that highlights the impact your organization is making or the difference their donation will make. For example: “Last year, we provided over 1,000 meals to families in need during the holidays. With your help, we can provide even more support to families struggling to put food on the table.”
Call to Action
Your follow-up email should end with a clear call to action. Encourage them to donate by including a link to your donation page or letting them know how they can give by check. Be sure to thank them again for their continued support and reiterate the impact their donation will make. For example: “Please click the link below to make your donation and help us reach our goal. We can’t do it without you, and every donation makes a difference. Thank you for your continued support!”
With this structure, you’ll be sure to create a compelling follow-up email that will increase the chances of getting a positive response. Remember, keep it clear and concise, make it personal, and emphasize the impact their donation will make. Happy fundraising!
Fundraising Follow-Up Email Samples
Thank You Donation Follow-Up
Greetings [Donor Name],
We hope this email finds you well. We want to express our heartfelt gratitude for your generous donation to our fundraising campaign. Your contribution has made a significant impact on our cause, and we could not have achieved our goals without your support.
We would like to keep you updated on the progress we have made towards our goal. We understand that you may have other commitments, but we would appreciate if you could follow us on social media or attend our events to keep in touch. Once again, we are grateful for your support in our mission to [insert mission here]. Please do not hesitate to reach out to us if you have any questions or concerns.
Thank you once again, and we hope to hear from you soon.
Best regards
[Your name and organization]
First-Donor Follow-Up Request
Dear [Donor Name],
We hope this email finds you well. We appreciate your willingness to support our fundraising campaign. However, we noticed that you haven’t donated yet. We understand that life can get busy, and our cause might have slipped your mind. Therefore, we would like to remind you of the significant impact that your contribution will have on our mission to [insert mission here].
We hope that you can support our cause by donating today. Your donation will make an enormous difference in achieving our goals, and we will keep you updated on the progress we make. If for any reason, you are unsure of how to donate, please do not hesitate to contact us. We are always happy to help.
Thank you for considering our request, and we hope to hear from you soon.
Best regards
[Your name and organization]
Event Invitation Follow-Up
Dear [Donor Name],
We hope this email finds you well. We are excited to invite you to our fundraising event [event name] on [event date] at [event location]. We have planned a night full of fun activities, great food, and drinks. We want to take this opportunity to thank you for your continued support in our mission to [insert mission here].
We understand that life can get busy, and you might have forgotten about the event. Therefore, we want to remind you of the fantastic opportunity we have to gather together and make a positive impact on our community. Please reach out to us if you have any questions about the event, and we would be happy to assist you.
We hope that you can make it, and we cannot wait to see you there.
Best regards
[Your name and organization]
Crowdfunding Campaign Deadline Follow-Up
Dear [Donor Name],
We hope this email finds you well. We are writing to inform you that our crowdfunding campaign will come to an end soon. If you haven’t donated yet, this is your last opportunity to make an impact in our mission to [insert mission here].
We understand that you might have other financial commitments, but we invite you to consider making a contribution towards our cause. Your donation can make a significant difference in achieving our goals. We want to take this opportunity to thank you for supporting our campaign so far, and we would appreciate if you could share our campaign with your friends and family. Every donation counts, and your support would mean the world to us.
Best regards
[Your name and organization]
Donation Matching Follow-Up
Dear [Donor Name],
We hope this email finds you well. We want to express our gratitude for your generous donation to our fundraising campaign. We also want to remind you that we have a donation matching program in which your contribution can double the impact on our mission to [insert mission here].
We understand that you might not know about the program, and that is why we are reaching out to you. Every dollar you donate will be matched, leading to an even more substantial impact on our goals. We hope you consider making another contribution towards our campaign and tell your friends and family about the program, making their contribution count double in achieving our mission.
Thank you once again, and we hope to hear from you soon.
Best regards
[Your name and organization]
Volunteering Follow-Up
Dear [Volunteer Name],
We hope this email finds you well. We appreciate your willingness to support our fundraising campaign as a volunteer. We would like to take this opportunity to remind you of our upcoming events [event names] on [dates]. We would love if you could participate in any of our events and help make a positive impact on our community.
We understand that you might have other commitments and responsibilities, but we would appreciate it if you could volunteer with us. Every little help counts in achieving our mission to [insert mission here]. Please let us know your availability, and we will provide you with more information about the volunteer opportunities.
Thank you once again for your support, and we hope to hear from you soon.
Best regards
[Your name and organization]
Corporate Sponsorship Follow-Up
Dear [Sponsor Name],
We hope this email finds you well. We want to express our gratitude for your willingness to support our fundraising campaign through corporate sponsorship. We understand that you have other financial commitments, but your contribution can make a significant impact on our mission to [insert mission here].
We would like to take this opportunity to remind you of the benefits of becoming our corporate sponsor. Your brand will gain more visibility, and you can demonstrate your commitment to making a positive impact on our community. We also invite you to attend our upcoming events and engage with our donors and volunteers.
We hope you can continue to support our cause, and we would be happy to answer any questions you might have about becoming our corporate sponsor.
Thank you once again for your support, and we hope to hear from you soon.
Best regards
[Your name and organization]
Related Tips for Fundraising Follow-up Emails
1. Personalize your email: A generic message will not be received well by potential donors. Take the time to personalize your message by using the donor’s name, referencing their previous donations, or mentioning their specific interests or connections to your cause.
2. Be clear and concise: Keep your email short and to the point. Clearly state the purpose of your message, provide a direct call-to-action, and avoid unnecessary information that could distract from your message.
3. Show gratitude: Always thank the donor for their previous support and generosity. Show that you value their contribution and that your organization would not be able to achieve its goals without their help.
4. Create a sense of urgency: Give the donor a compelling reason to act now rather than later. Highlight the impact their donation will have and the importance of meeting your fundraising goals in a timely manner.
5. Provide updates: Keep donors informed of how their contributions are making a difference. Share success stories, provide progress updates, and highlight the impact of your organization’s work.
6. Follow up appropriately: Use a professional and friendly tone in your follow-up emails. Send at least two follow-up emails, spaced out over a few weeks, to remind donors of your cause and to provide additional information and updates.
7. Make it easy to donate: Provide a clear and simple way for donors to make a contribution. Include a link to your website or donation page, or provide instructions for how to make a donation by mail or phone.
By following these tips, you can create effective fundraising follow-up emails that will engage and inspire potential donors to support your cause. Remember to always personalize your message, be clear and concise, show gratitude, create a sense of urgency, provide updates, follow up appropriately, and make it easy to donate.
Fundraising Follow-up Email Sample FAQs
What is a fundraising follow-up email sample?
A fundraising follow-up email sample is a template that you can use to craft an email message to remind donors about your fundraising campaign and encourage them to donate. It usually includes a friendly greeting, a concise summary of the campaign objective, and a clear call-to-action.
When should I send a follow-up email?
You should send a follow-up email a few days after a donor has contributed to your fundraising campaign. This gives the donor enough time to feel appreciated for their contribution and also helps to maintain their interest in the campaign.
How often can I send a follow-up email?
You can send follow-up emails to donors once every two weeks, but it’s essential to have a valid reason for sending the mail. The emails should contain new information about the campaign, such as updates on the progress made.
What should I include in the subject line of my fundraising follow-up email?
The subject line of your follow-up email should be clear and straightforward, highlighting what the email is about. Examples of carefully chosen subject lines can include “Thank you for your support,” “Updates on our campaign progress,” and “Important message about our fundraising campaign.”
Is it okay to be persistent with follow-up emails?
Yes, it’s okay to be persistent with follow-up emails, but you must balance that with respect for your donors’ time and privacy. Avoid bombarding them with too many emails, as this may lead them to view your organization negatively.
How do I personalize my fundraising follow-up email sample?
You can personalize your follow-up email sample by mentioning the donor’s name and the amount donated in the message. Also, the message can be segmented according to the donor’s contribution level, making it feel more personal.
What should I avoid in a fundraising follow-up email sample?
Avoid using negative or aggressive language in your email text as it can put off potential donors. Also, avoid being pushy in your approach, as this may make donors feel pressured to donate. Additionally, don’t forget to include the unsubscribe link in your email footer.
How can I make my fundraising follow-up email stand out?
You can make your fundraising follow-up email stand out by making it visually appealing with images, videos, and catchy headlines. Also, try to use a friendly and conversational tone to make donors feel comfortable. Personalizing the email and including a thank-you message also makes it more effective.
What should I do after sending my fundraising follow-up email?
After yo have sent your follow-up email, monitor the responses and take action accordingly. For instance, if you get a positive response, consider sending a personalized thank-you message to the donor. Similarly, ensure that you track your fundraising campaign progress and give regular updates to your donors.
Cheers to Successful Fundraising!
Don’t forget to send out those follow-up emails after your fundraising event. Use our sample as a guide to writing a killer email that will boost your donations even more. Thank you for taking the time to read our article and we hope to see you back soon for more tips and tricks on fundraising! Remember, your donors play a big part in helping you reach your goals, so always make sure to show them some love. Happy fundraising!